Nike – Fastest Way to Start the Day

Nike asked us to create a short film for their ‘You’re Faster Than You Think’ campaign. Words directly from their brief:

We want you to tell the stories we can’t. Make them funny.

Your challenge: Tell us a story about the switch triggering someone to higher levels of Speed and ability.

Your challenge within the challenge: You must tell a cohesive story, not just express an idea. Do not assume we’ll get it.

Based upon this brief we wrote ‘Fastest Way to Start the Day’.