PROJECT: Nike – Shortest Race
CLIENT: Nike
CATEGORY:
  • Video/Film
DESCRIPTION:

Shortest Race = 39.9 inches
Winner = $700

When Nike asked Honest to create their own vision of speed for Nikelab.com’s “The Art of Speed,” Honest asked: What could be faster than the shortest race? Blink and you’ll miss it.

Watch 34 competitors battle it out — through injuries, confusion, and personal differences — until a winner is crowned and $700 in prize money is claimed.

KEY FEATURES:
  • Concept
  • Writing
  • Video direction and production

WORK