OVERVIEW:
Honest is one of the few truely integrated studios with the capabilities of starting a project from conception through production. Honest is capable of taking on projects needing creative and/or technological solutions. A complete understanding of each medium’s value allows Honest to deliver on the specific goals of each project.
FILMS & VIDEO:
WRITING
Honest can create ideas based on a specific theme or brand. Honest realizes the potential for new variations of spots, videos, shorts and interactive video storytelling.
TREATMENT
Whether writing an original idea or interpreting scripts or boards, the treatment acts as the building block for all film and video productions. Everything must be clearly communicated in this document. The treatment not only clarifies intent to the agency and client, it also acts as an important document in communicating with the crew. Vital aspects such as casting, tone, cinematography, prodcution design, locations, sound/music design and editing are all fleshed out.
STORYBOARD
Honest makes extensive use of 3d storyboards to clarify shot selection, staging, pacing and camera movement for all shoots.
PREPRODUCTION
Honest’s producers will create budget variations with all aspects line itemed for a clear picture of where and how the costs go into what you see in the final piece. Honest will begin selecting locations or sets, casting and selecting key crew such as cinematogropher and art department.
PRODUCTION AND DIRECTING
Once everything is planned out, locations are set, cast has been selected and crew is ready, Honest goes to work actually filming. Honest has shot with the latest camera’s such as Red one and HD as well as 16 and 35mm film. Honest can get the shot whether they have a tiny crew and an HD camera guerrilla style or a large studio shoot with over 50 crew.
POSTPRODUCTION
Honest has multiple relationships with postproduction houses for editing, special effects, sound, music, VO, finishing, and all other post needs. Honest also has a strong in-house team that can handle most post-production needs depending on project scope.
INTERACTIVE:
PHASE 1. STRATEGY:
Each project commences with a dialogue between Honest and the client to gain a thorough understanding of the product as well as, creative, marketing and technical requirements. Branding, concept and goals are discussed. Honest will evaluate any existing media formulating a strategy for moving forward.
PHASE 2. ARCHITECTURE
Based on phase 1, Honest determines how content should be treated and organized through close collaboration with the client. The necessary information will form the structure and architecture of the site. a wire-frame schematic and site map will be produced serving as the framework for development.
PHASE 3. CREATIVE DEVELOPMENT
Honest will create distinct design concepts showing different approaches to the site based on the client’s brand and campaign. Concept sketches and proposals for the design will be illustrated with the look and feel of the navigation, home page and second level pages. Interactivity and motion will be implied and discussed, but not animated at this stage.
PHASE 4. DESIGN IMPLEMENTATION
Honest will make revisions based on client feedback. The approved design concept will be applied to designated unique pages that will clearly represent the look and feel of the final site. Honest will provide animated examples of interactivity and motion.
PHASE 5. SITE IMPLEMENTATION
All front-end programming and coding, including Flash scripting and video integration, will be implemented at this time.
PHASE 6. TESTING AND QA
The functional site will be uploaded to a staging server for testing on various systems, platforms, and browsers to ensure reliability. any problems will be fixed for the site launch.
PHASE 7. SITE LAUNCH
The completed site will be launched on the final server and optimized for search engines. Honest will remain available after the launch of the site for maintenance and advising.