HONEST

Our Generation Dolls

honest_admin — Tue, 01 Nov 2011 20:09:29 +0000

Our Generation is a unique brand that supports children’s development in positive take charge manner, such as helping families learn to recycle, holding bake sales to support charities, and promoting literacy.

Honest helped create a site where a girl can weigh in on issues that are important to her. Or spend hours creating the next new look for a fashion-forward doll. Or crafting a heart that will represent her story on a Wall of Hearts that represents the story of her entire generation. (Who knows, her heart may even end up on Our Generation packaging.

Constant brand and user involvement allow the site to change and grow. Almost every aspect of the site is controlled through a back-end content management system (CMS). From updating products to approving user generated art, the CMS gives the brand managers complete control. The site utilizes a perfect blend of fun and product information to express the Our Generation story.

Sprint / Survivor: CBS Homepage Takeover

honest_admin — Wed, 28 Sep 2011 17:26:32 +0000

Working with Goodby, Silverstein & Partners, we developed a series of games for this Homepage Takeover of CBS.com. Each game has a unique gameplay mechanic, making it a fun tie-in with the new season of Survivor. We wanted to create something that was quick and fun yet were deceptively challenging. We added simple flourishes to each game to make them more engaging – animated waterfalls, swaying palm trees, balance meters on the tightrope. All done on a short timeline, we had to colloborate with GSP, Eyewonder and CBS to make it work within both their creative and technical standards.

H&R Block

honest_admin — Wed, 28 Sep 2011 17:23:31 +0000

Random House: Ready Player One

honest_admin — Tue, 27 Sep 2011 22:29:05 +0000

Honest worked with Random House to launch this amazzzzzing new book by first time author Ernest Cline (screenwriter of Fanboys). At once wildly original and stuffed with irresistible nostalgia, READY PLAYER ONE is a spectacularly genre-busting, ambitious, and charming debut—part quest novel, part love story, and part virtual space opera set in a universe where spell-slinging mages battle giant Japanese robots, entire planets are inspired by Blade Runner, and flying DeLoreans achieve light speed.

We were tasked with creating an online campaign that would both speak to the audience that would naturally gravitate to a book about video games and pop culture as well as a broader audience that would be drawn to the epic journey that the character goes through.

Lean Pockets – Heidi

honest_admin — Wed, 11 May 2011 21:13:37 +0000

Honest collaborated with Publicis to produce and direct the new Lean Pockets TV commercial. We then worked together to extend the characters into a series of 5 unique web films. Please contact us to view videos. Due to SAG talent … Continue reading →

Nintendo – Mario Sports Mix

honest_admin — Mon, 14 Feb 2011 12:43:52 +0000

Honest worked with Leo Burnett to create an online game to showcase various matches from the new Mario Sports Mix game for Wii. The online game called Mix Madness allowed users to vote on who they predicted might be the winner of 14 different matches. If the user’s choice was correct, they would win a downloadable prize. A new match winner was revealed daily bringing users back to the site to watch the videos of the matches, see which character received the most votes and collect their prizes.

Nintendo Wii – Youtube Channel

honest_admin — Wed, 26 Jan 2011 17:35:54 +0000

Honest worked with Leo Burnett to customize the Wii Youtube channel for the release of the Mario Sports Mix game launch. The games features were highlighted in a series of videos with ESPN style characters.

Jean Auel – Land of Painted Caves

honest_admin — Tue, 25 Jan 2011 13:18:37 +0000

The highly anticipated sixth book of Jean Auel’s Earth’s Children® series, The Land of Painted Caves, three decades in the telling. The epic journey that began with The Clan of The Cave Bear continues as Ayla becomes the woman she was meant to be. Honest filmed a trailer giving a glimpse into the characters lives from 25,000 years ago.

Honest also updated Jean M. Auel’s site.

Comcast – Tired Wires

honest_admin — Tue, 25 Jan 2011 13:03:58 +0000

Honest worked with Goodby, Silverstein & Partners, to build the the ‘Tired Wires’ campaign site that stars a tangled mess of wires voiced by actor Alan Arkin showcasing Comcast’s Xfinity service — which is powered by a fiber optic network, … Continue reading →

Dell – Work Beautifully

honest_admin — Mon, 24 Jan 2011 21:16:16 +0000

Honest worked with Wunderman to produce the Dell Work Beautifully site, which showcases the new Dell Vostro V130 laptop. Through a series of beautiful videos the sleekness, performance and ergonomics are featured.